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"...The single biggest problem in communication is the illusion that it has taken place."

- George Bernard Shaw

Using Legal PR to Boost Business


In some ways, practicing law doesn’t happen very fast. The courts move slowly and some cases can drag on for years without resolution. But with today’s instantaneous coverage of important news, and a 24-hour media cycle that is always looking for the next big story, there is constant media attention … read more

Umbrella Legal Marketing

April 26th, 2017

Legal advertising

LSUC Amends Rules Governing Advertising and Marketing of Legal Services


At the February 2017 Convocation meeting, the Law Society of Upper Canada (LSUC) amended its conduct rules governing the advertising of legal services.   The new advertising rules are intended to strengthen existing advertising and marketing requirements and provide guidance on best practices in advertising. These changes come after months … read more

Umbrella Legal Marketing

March 21st, 2017

Legal marketing

The Benefits of Having Your Legal Marketing Handled by Lawyers


As we’ve previously blogged about, legal marketing practices across the province have been increasingly scrutinized in recent months, after a Toronto Star investigation into the advertising habits of personal injury lawyers across the GTA revealed some allegedly questionable marketing campaigns.   Law Society Continuing to Scrutinize Legal Marketing Practices   … read more

Umbrella Legal Marketing

February 14th, 2017

Legal marketing

Legal Marketing 101: Playing by the LSUC’s Rules


Legal marketing is back in the news this week, after the Toronto Star’s scathing article about practices at Diamond & Diamond, a group of lawyers who advertise, among other things, that they are a “top rated team of personal injury lawyers across Ontario.”   In addition to focusing on Diamond … read more

Umbrella Legal Marketing

December 5th, 2016

cellphone

Does Your Firm’s Website Need a Redesign?


Your website is likely the first contact any potential client will have with you and your firm. The site is a crucial aspect of your legal practice. It is a huge opportunity to drive new business and one of the biggest opportunities to differentiate yourself from your competitors. Yet, chances … read more

Umbrella Legal Marketing

September 1st, 2016

6 Tips to Improve Communication with Clients


Lawyers are communicators. Writing and speaking are our stock in trade. However, poor communication is one of the most common complaints that clients make against their lawyers.   That’s the bad news, but here is the good news: improving communication is easy to do and costs next to nothing. Investing … read more

Umbrella Legal Marketing

May 31st, 2016

So What Makes You so Special? The Importance of having a Solid Value Proposition


In today’s saturated legal market, what sets your firm apart from the competition? Why should people come to you rather than one of the other hundred firms that practice in the same area as you? What keeps your clients coming back to you rather than going somewhere new?   These … read more

Umbrella Legal Marketing

May 17th, 2016

Watch for Changes to Law Society Rules on Legal Marketing in 2016


In summer 2015, in response to complaints about the rise of unprofessional and misleading legal advertising in Ontario, the Law Society of Upper Canada issued proposed changes to the Rules of Professional Conduct on legal marketing and sought input from the legal community on these proposals. After reviewing the feedback, … read more

Umbrella Legal Marketing

March 14th, 2016

American-Style Legal Advertising in Canada: Is it only a Matter of Time?


The term “American-style legal advertising” tends to conjure up images of a guy in a shiny suit growling at the TV screen, “Have you or a loved one been bitten by a rabid dog? I can get you the money you deserve! Call Jim “Mad Dog” Jones at 1-800-DOG-BITE.”   … read more

Umbrella Legal Marketing

February 29th, 2016

Legal Advertising: 2(b) or not to be?


The legal profession and advertising have long had an uneasy relationship.  In nineteenth-century Britain, the practice of law was considered a form of public service, and thus advertising it, as one would a trade, was unseemly.   This view that advertising would degrade the high standards of the legal profession … read more

Umbrella Legal Marketing

February 8th, 2016

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Located in Toronto and Vancouver, Umbrella Legal Marketing proudly partners with law firms and lawyers throughout Canada.

6021 Yonge St., Suite 232
Toronto, ON M2M 3W2

1350 Burrard St., Suite 138
Vancouver, BC, V6Z 0C2

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