Blog

"...The single biggest problem in communication is the illusion that it has taken place."

- George Bernard Shaw

Social media

Why Social Media is a MUST for Law Firms


Social media is an image and video-driven communication form that typically benefits flashy industries like fashion, entertainment, and marketing. Law firms tend to avoid it as they’re more reliant on client testimonials, referrals, and past achievements to spread the word about their businesses. However, the legal field is one that … read more

Umbrella Legal Marketing

December 5th, 2017

Evergreen content

The Importance of Evergreen Content for Your Law Firm’s Website


As part of a broader digital marketing strategy that involves blogging, an FAQ page, updated bios, and an up to date website (among other elements), adding evergreen content to your law firm’s website is an excellent way to drive consistent traffic, and deepen your pool of prospective clients. This week, … read more

Umbrella Legal Marketing

November 27th, 2017

Client reviews

Client Reviews – An Effective Marketing Tool


Client reviews and feedback are a vital part of providing high-caliber services to clients in any professional services context, including law.  Feedback is a crucial tool for law firms to gauge how they are seen by current clients and whether they are meeting client expectations. It is also important to … read more

Umbrella Legal Marketing

November 23rd, 2017

FAQ Page

Consider Adding an FAQ Page to Your Law Firm’s Website


If you’re a regular reader of our blog, you know that having an up to date law firm website, with informative content, a consistently updated blog, and recent photos of your team, among other things, are key elements of an effective digital marketing strategy.   In addition to utilizing all … read more

Umbrella Legal Marketing

November 9th, 2017

Blogging

Top 5 Legal Blogging Best Practices


So, you’ve started a law blog. Great! In this day and age, adding a blog to your firm website should be a no-brainer. We’ve previously written about the numerous benefits of blogging for lawyers. But, once you’ve decided to take the leap and start blogging, it’s important to maintain your … read more

Umbrella Legal Marketing

October 26th, 2017

Human Rights & Sexual Harassment – Prevent the Violations & Costs


We would like to alert you to a conference on a topic that is a growing practice area for employment lawyers.  The conference “Avoiding the High Cost of Human Rights and Sexual Harassment Violations” features experts in the area including mediator / arbitrator lawyers Barry Fisher and Peter Israel, legal … read more

Umbrella Legal Marketing

October 25th, 2017

Bios

Why Lawyers Should Care About their Website Bios (Infographic)


We’ve previously discussed the importance of having an up-to-date website for your firm. Now, we turn to one of the most crucial aspects of your firm’s site: your bio.   Without a doubt, the lawyer bio section will be one of the most visited pages on your site.  Prospective clients … read more

Umbrella Legal Marketing

July 7th, 2017

Essential Tips for Rebranding Success


In late April, The Toronto Maple Leafs built a new “official Maple Leafs fan interaction account” and subsequently, deleted over 1.54 million followers from their pre-existing TML Twitter account. They did, however, leave one follower, team President, Brendan Shanahan. Not a great idea when you’re either rebranding or creating a … read more

Umbrella Legal Marketing

June 12th, 2017

Using Legal PR to Boost Business


In some ways, practicing law doesn’t happen very fast. The courts move slowly and some cases can drag on for years without resolution. But with today’s instantaneous coverage of important news, and a 24-hour media cycle that is always looking for the next big story, there is constant media attention … read more

Umbrella Legal Marketing

April 26th, 2017

Legal advertising

LSUC Amends Rules Governing Advertising and Marketing of Legal Services


At the February 2017 Convocation meeting, the Law Society of Upper Canada (LSUC) amended its conduct rules governing the advertising of legal services.   The new advertising rules are intended to strengthen existing advertising and marketing requirements and provide guidance on best practices in advertising. These changes come after months … read more

Umbrella Legal Marketing

March 21st, 2017