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Legal Marketing Blogs

"...The single biggest problem in communication is the illusion that it has taken place."

- George Bernard Shaw

Digital Advertising: A Primer To Get You Started


Digital advertising can be a great way to find new leads for your law firm. Whether you are advertising on search engines such as Google Adwords or through social media channels like Instagram, there are potential clients waiting to hear about you. One of the great aspects of digital advertising … read more

Umbrella Legal Marketing

April 15th, 2019

Instagram For Law Firms: A Primer


Instagram is a wildly popular social media application that allows users to share photos or videos of themselves with their followers. While it was mainly used by individuals during its early years, its acquisition by Facebook and the promotion tools that came along with it have made it a powerful … read more

Umbrella Legal Marketing

February 21st, 2019

Making The Most Of Your Website


Websites; they’re obvious, right? One of the first steps a lawyer should make when implementing a marketing strategy is the creation of a website. Slap up your biography, a few notes about the areas of law you practice, a “contact us” page, and you’re done, right? If you’re reading this, … read more

Umbrella Legal Marketing

February 1st, 2019

Google+

Google+ Is Shutting Down: What Does This Mean and Why Should You Care?


We’ve previously blogged about the importance of having a Google+ account for your law firm, despite the fact that the platform never gained the traction of other popular online offerings such as Facebook or Twitter. The biggest benefit to having an active Google+ account were the SEO benefits and the … read more

Umbrella Legal Marketing

December 27th, 2018

Tapping Into Your Community To Discover Opportunity


Understanding Your Community As a lawyer, it’s likely that you serve members of the community in which you work. Your community is your customer base, and like any business, it’s essential for you to understand your customer base in regards to its needs and demographics. There are a number of … read more

Umbrella Legal Marketing

December 21st, 2018

White Hat

White Hat SEO v. Black Hat SEO


In the digital marketing world, there are different strategies that can be used for search engine optimization (SEO): black hat SEO and white hat SEO. Understanding the difference between them can help you better plan for your long-term SEO goals. Black Hat SEO Black hat SEO essentially involves “tricking” Google … read more

Umbrella Legal Marketing

December 11th, 2018

Google’s Algorithm Updates

A Handy Guide to Google’s Algorithm Updates (2011-2018)


As we’ve blogged about before, Google regularly and consistently makes changes to its ranking algorithm (and yes, uses a lot of animal names in doing so).   Since 2011, when the first such change was introduced, there has been at least nine major updates, affecting how websites are ranked, and … read more

Umbrella Legal Marketing

October 23rd, 2018

Establishing And Marketing Your Identity Outside Of Work


Distinguishing yourself from other lawyers in a crowded marketplace can be a difficult exercise.  Every lawyer advertises themselves as experienced, trustworthy, and reliable – and of course, you are too! So what can you do to distinguish yourself in your marketing efforts? There are a number of things you can … read more

Umbrella Legal Marketing

October 9th, 2018

Off-site content

The Importance of Balancing On-Site Content and Off-Site Content


Your law firm’s website is your digital calling card. A website that is up to date, optimized, and regularly updated is a critical element in positioning your firm as a trustworthy, knowledgeable, and authoritative source.  Well-written on-site content is therefore key. However, off-site content is just as important, as is … read more

Umbrella Legal Marketing

September 25th, 2018

Marketing Yourself As A Trusted Resource


Putting a well-organized marketing plan into place can be difficult for lawyers. Lawyers are often extremely experienced in certain areas of the law, and it’s easy to get caught up in talking about how experienced you are, how good you are at your job, and why your firm is the … read more

Umbrella Legal Marketing

September 10th, 2018