Blog

Legal Marketing Blogs

"...The single biggest problem in communication is the illusion that it has taken place."

- George Bernard Shaw

Google+

Google+ Is Shutting Down: What Does This Mean and Why Should You Care?


We’ve previously blogged about the importance of having a Google+ account for your law firm, despite the fact that the platform never gained the traction of other popular online offerings such as Facebook or Twitter. The biggest benefit to having an active Google+ account were the SEO benefits and the … read more

Umbrella Legal Marketing

December 27th, 2018

Tapping Into Your Community To Discover Opportunity


Understanding Your Community As a lawyer, it’s likely that you serve members of the community in which you work. Your community is your customer base, and like any business, it’s essential for you to understand your customer base in regards to its needs and demographics. There are a number of … read more

Umbrella Legal Marketing

December 21st, 2018

White Hat

White Hat SEO v. Black Hat SEO


In the digital marketing world, there are different strategies that can be used for search engine optimization (SEO): black hat SEO and white hat SEO. Understanding the difference between them can help you better plan for your long-term SEO goals. Black Hat SEO Black hat SEO essentially involves “tricking” Google … read more

Umbrella Legal Marketing

December 11th, 2018

Google’s Algorithm Updates

A Handy Guide to Google’s Algorithm Updates (2011-2018)


As we’ve blogged about before, Google regularly and consistently makes changes to its ranking algorithm (and yes, uses a lot of animal names in doing so).   Since 2011, when the first such change was introduced, there has been at least nine major updates, affecting how websites are ranked, and … read more

Umbrella Legal Marketing

October 23rd, 2018

Establishing And Marketing Your Identity Outside Of Work


Distinguishing yourself from other lawyers in a crowded marketplace can be a difficult exercise.  Every lawyer advertises themselves as experienced, trustworthy, and reliable – and of course, you are too! So what can you do to distinguish yourself in your marketing efforts? There are a number of things you can … read more

Umbrella Legal Marketing

October 9th, 2018

Off-site content

The Importance of Balancing On-Site Content and Off-Site Content


Your law firm’s website is your digital calling card. A website that is up to date, optimized, and regularly updated is a critical element in positioning your firm as a trustworthy, knowledgeable, and authoritative source.  Well-written on-site content is therefore key. However, off-site content is just as important, as is … read more

Umbrella Legal Marketing

September 25th, 2018

Marketing Yourself As A Trusted Resource


Putting a well-organized marketing plan into place can be difficult for lawyers. Lawyers are often extremely experienced in certain areas of the law, and it’s easy to get caught up in talking about how experienced you are, how good you are at your job, and why your firm is the … read more

Umbrella Legal Marketing

September 10th, 2018

Marketing practices

Law Society Calls for Hearing into Marketing Practices of Infamous Toronto Personal Injury Firm


We’ve previously blogged about the Law Society of Ontario’s (LSO) scrutiny of the marketing practices of lawyers and firms in Ontario, and the discipline that may result where firms do not adhere to the Law Society’s rules that govern marketing and advertising of legal services.   Now, legal marketing practices … read more

Umbrella Legal Marketing

August 23rd, 2018

Google search results

Improving Your Law Firm’s Visibility in Google Search Results


By now, regular readers of our blog will know that having a well-designed, up to date, and user friendly (across all devices!) website is key to enhancing your firm’s digital presence.   However, redesigning and relaunching your site is just the start. In order to truly maximize your efforts, you … read more

Umbrella Legal Marketing

August 20th, 2018

Lawyer Lands In Hot Water Over Misleading Marketing


There’s nothing wrong with boasting about your firm’s experience in certain areas of law, the number of lawyers in your firm, or the combined experience of those lawyers. It is not, however, ok to boast about those things if they simply aren’t true.   The Law Society of Ontario recently … read more

Umbrella Legal Marketing

August 9th, 2018