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Legal Marketing Blogs

"...The single biggest problem in communication is the illusion that it has taken place."

- George Bernard Shaw

Google’s Algorithm Updates

A Handy Guide to Google’s Algorithm Updates (2011-2018)


As we’ve blogged about before, Google regularly and consistently makes changes to its ranking algorithm (and yes, uses a lot of animal names in doing so).   Since 2011, when the first such change was introduced, there has been at least nine major updates, affecting how websites are ranked, and … read more

Umbrella Legal Marketing

October 23rd, 2018

Establishing And Marketing Your Identity Outside Of Work


Distinguishing yourself from other lawyers in a crowded marketplace can be a difficult exercise.  Every lawyer advertises themselves as experienced, trustworthy, and reliable – and of course, you are too! So what can you do to distinguish yourself in your marketing efforts? There are a number of things you can … read more

Umbrella Legal Marketing

October 9th, 2018

Off-site content

The Importance of Balancing On-Site Content and Off-Site Content


Your law firm’s website is your digital calling card. A website that is up to date, optimized, and regularly updated is a critical element in positioning your firm as a trustworthy, knowledgeable, and authoritative source.  Well-written on-site content is therefore key. However, off-site content is just as important, as is … read more

Umbrella Legal Marketing

September 25th, 2018

Marketing Yourself As A Trusted Resource


Putting a well-organized marketing plan into place can be difficult for lawyers. Lawyers are often extremely experienced in certain areas of the law, and it’s easy to get caught up in talking about how experienced you are, how good you are at your job, and why your firm is the … read more

Umbrella Legal Marketing

September 10th, 2018

Marketing practices

Law Society Calls for Hearing into Marketing Practices of Infamous Toronto Personal Injury Firm


We’ve previously blogged about the Law Society of Ontario’s (LSO) scrutiny of the marketing practices of lawyers and firms in Ontario, and the discipline that may result where firms do not adhere to the Law Society’s rules that govern marketing and advertising of legal services.   Now, legal marketing practices … read more

Umbrella Legal Marketing

August 23rd, 2018

Google search results

Improving Your Law Firm’s Visibility in Google Search Results


By now, regular readers of our blog will know that having a well-designed, up to date, and user friendly (across all devices!) website is key to enhancing your firm’s digital presence.   However, redesigning and relaunching your site is just the start. In order to truly maximize your efforts, you … read more

Umbrella Legal Marketing

August 20th, 2018

Lawyer Lands In Hot Water Over Misleading Marketing


There’s nothing wrong with boasting about your firm’s experience in certain areas of law, the number of lawyers in your firm, or the combined experience of those lawyers. It is not, however, ok to boast about those things if they simply aren’t true.   The Law Society of Ontario recently … read more

Umbrella Legal Marketing

August 9th, 2018

Online

Brave New World: How Law Firms Can Generate Clients Online


In an ever-changing legal landscape, finding clients and generating leads can be challenging. More and more law firms are turning away from traditional forms of advertising and marketing and are looking to expand their digital presence, and their portfolio of clients.   However, how do you even begin to navigate … read more

Umbrella Legal Marketing

June 18th, 2018

Join Us For The 3rd Annual Wake Up Dylan Lemonade Stand!


It’s always great to see clients who have causes close to their hearts and to see people come together to rally behind a cause (and it makes for great marketing content as well). One of the causes Umbrella Legal Marketing is passionate about is raising money and support for narcolepsy and cataplexy. Why … read more

Umbrella Legal Marketing

June 8th, 2018

Suffering From Writer’s Block? Here Are Some Handy Tips To Find Content For Your Blog


Managing a compelling marketing strategy for your law firm can be tough work; after all, you’ve already got a full time job as a lawyer. Nevertheless, maintaining a digital presence is critical for your firm’s branding and community footprint. Running a successful blog means regularly updating it – something easier … read more

Umbrella Legal Marketing

June 1st, 2018