Managing a compelling marketing strategy for your law firm can be tough work; after all, you’ve already got a full time job as a lawyer. Nevertheless, maintaining a digital presence is critical for your firm’s branding and community footprint. Running a successful blog means regularly updating it – something easier … read more

Social media marketing is a terrific way to get your personal brand in front of your community. One of the most obvious places to start in terms of social media content is sharing content that demonstrates your experience and knowledge in the areas of law you practice. Beyond that, though, … read more

As lawyers, we do not receive any formal training on how to develop and maintain a personal brand. With a few exceptions, nothing we learned in law school, during articling, or even beyond properly prepares us for this vital aspect of our careers. Yet, as the legal landscape changes, and … read more

Last week, we blogged about a new feature that Google introduced to its Google My Business service, which makes it possible for law firms and other businesses that use the tool, to add a “women-led” icon to their profile. This week, we explore what Google My Business is in more … read more

Earlier this year, Google enabled a new feature on Google My Business, making it possible for businesses using the tool (including law firms) to add a “women-led” icon to their profile.   Google made their announcement in March, noting that they wanted to “celebrate International Women’s Day by supporting a … read more

The bane of every blogger’s existence is coming up with engaging and informative content on a regular basis. This is especially true for bloggers who have a full-time job doing something else: like lawyers. Ensuring that you have a steady flow of topics to blog about can be challenging, but … read more

By now readers of our blog know that having a presence on Twitter, LinkedIn, Facebook and other social media networks is a critical aspect of an effective marketing strategy for your law firm. Given the essential role that social media now plays in consumer decision making (including decision making about … read more

If you’re a frequent reader of our blog, you will know that regular blogging is an integral part of a successful law firm marketing strategy. We’ve repeatedly emphasized the importance of consistent (at least once a week!) blogging as a means of positioning yourself as a thought leader and reliable … read more

Mark Zuckerberg and his team at Facebook have had a busy 2018 so far, having already announced or rolled out three major changes to ensure that, in Zuckerberg’s own words, “the time we all spend on Facebook is time well spent…”. The First Change: Less Public Content on News Feeds … read more

There’s no question that social media should play an essential role in every business’ marketing plan, including law firms. That being said, generating content for your social channels can feel overwhelming. How much should you share about your services? How often should you discuss your industry? Can you generate enough content to maintain an … read more