Legal Marketing Blogs

"...The single biggest problem in communication is the illusion that it has taken place."

- George Bernard Shaw

Personal brand

Building (and Maintaining) Your Personal Brand as a Lawyer

As lawyers, we do not receive any formal training on how to develop and maintain a personal brand. With a few exceptions, nothing we learned in law school, during articling, or even beyond properly prepares us for this vital aspect of our careers. Yet, as the legal landscape changes, and … read more

Umbrella Legal Marketing

May 14th, 2018


Google My Business for Law Firms

Last week, we blogged about a new feature that Google introduced to its Google My Business service, which makes it possible for law firms and other businesses that use the tool, to add a “women-led” icon to their profile. This week, we explore what Google My Business is in more … read more

Umbrella Legal Marketing

April 30th, 2018


Google Gives Law Firms the Ability to Label Themselves as “Women-led” in their Google Business Listing

Earlier this year, Google enabled a new feature on Google My Business, making it possible for businesses using the tool (including law firms) to add a “women-led” icon to their profile.   Google made their announcement in March, noting that they wanted to “celebrate International Women’s Day by supporting a … read more

Umbrella Legal Marketing

April 19th, 2018

Editorial calendar

Creating an Editorial Calendar for Your Law Firm’s Blog

The bane of every blogger’s existence is coming up with engaging and informative content on a regular basis. This is especially true for bloggers who have a full-time job doing something else: like lawyers. Ensuring that you have a steady flow of topics to blog about can be challenging, but … read more

Umbrella Legal Marketing

April 10th, 2018

Employee advocacy

Employee Social Media Advocacy for Your Law Firm

By now readers of our blog know that having a presence on Twitter, LinkedIn, Facebook and other social media networks is a critical aspect of an effective marketing strategy for your law firm. Given the essential role that social media now plays in consumer decision making (including decision making about … read more

Umbrella Legal Marketing

March 26th, 2018

Case studies

Consider Adding Case Studies to Your Law Firm’s Website

If you’re a frequent reader of our blog, you will know that regular blogging is an integral part of a successful law firm marketing strategy. We’ve repeatedly emphasized the importance of consistent (at least once a week!) blogging as a means of positioning yourself as a thought leader and reliable … read more

Umbrella Legal Marketing

March 15th, 2018


Why Facebook’s Pending Changes May Actually be Good News for Law Firms

Mark Zuckerberg and his team at Facebook have had a busy 2018 so far, having already announced or rolled out three major changes to ensure that, in Zuckerberg’s own words, “the time we all spend on Facebook is time well spent…”. The First Change: Less Public Content on News Feeds … read more

Umbrella Legal Marketing

February 26th, 2018

Content curation

Content Curation: What is it and why it is vital to your social media strategy 

There’s no question that social media should play an essential role in every business’ marketing plan, including law firms. That being said, generating content for your social channels can feel overwhelming. How much should you share about your services? How often should you discuss your industry? Can you generate enough content to maintain an … read more

Umbrella Legal Marketing

February 7th, 2018

Speed Update

Are you Ready for the “Speed Update”?

Google recently announced that, beginning in July 2018, “page speed will be a ranking factor for mobile searches”. While the company notes that this “Speed Update” will “only affect a small percentage of queries”, Google processes more than 40,000 search queries every second (on average), or about 3.5 billion searches … read more

Umbrella Legal Marketing

February 2nd, 2018

Content marketing

Creating an Effective Content Marketing Strategy for Your Law Firm

We’ve previously blogged about what content marketing is. This week, we explore how to create an effective content marketing strategy to maximize your marketing efforts.   Content marketing is largely meaningless without a clear and coherent marketing strategy in place. Firms that want to produce and use content to drive … read more

Umbrella Legal Marketing

January 29th, 2018