The bane of every blogger’s existence is coming up with engaging and informative content on a regular basis. This is especially true for bloggers who have a full-time job doing something else: like lawyers. Ensuring that you have a steady flow of topics to blog about can be challenging, but … read more

By now readers of our blog know that having a presence on Twitter, LinkedIn, Facebook and other social media networks is a critical aspect of an effective marketing strategy for your law firm. Given the essential role that social media now plays in consumer decision making (including decision making about … read more

If you’re a frequent reader of our blog, you will know that regular blogging is an integral part of a successful law firm marketing strategy. We’ve repeatedly emphasized the importance of consistent (at least once a week!) blogging as a means of positioning yourself as a thought leader and reliable … read more

Mark Zuckerberg and his team at Facebook have had a busy 2018 so far, having already announced or rolled out three major changes to ensure that, in Zuckerberg’s own words, “the time we all spend on Facebook is time well spent…”. The First Change: Less Public Content on News Feeds … read more

There’s no question that social media should play an essential role in every business’ marketing plan, including law firms. That being said, generating content for your social channels can feel overwhelming. How much should you share about your services? How often should you discuss your industry? Can you generate enough content to maintain an … read more

Google recently announced that, beginning in July 2018, “page speed will be a ranking factor for mobile searches”. While the company notes that this “Speed Update” will “only affect a small percentage of queries”, Google processes more than 40,000 search queries every second (on average), or about 3.5 billion searches … read more

We’ve previously blogged about what content marketing is. This week, we explore how to create an effective content marketing strategy to maximize your marketing efforts.   Content marketing is largely meaningless without a clear and coherent marketing strategy in place. Firms that want to produce and use content to drive … read more

To the surprise of many, including those in the legal industry, law firms have become adopters of content marketing.  We have seen more and more law firms move from traditional advertising and into content marketing to position themselves as thought leaders. This is especially relevant at a time when the Law Society is scrutinizing … read more

Social media is an image and video-driven communication form that typically benefits flashy industries like fashion, entertainment, and marketing. Law firms tend to avoid it as they’re more reliant on client testimonials, referrals, and past achievements to spread the word about their businesses. However, the legal field is one that … read more

As part of a broader digital marketing strategy that involves blogging, an FAQ page, updated bios, and an up to date website (among other elements), adding evergreen content to your law firm’s website is an excellent way to drive consistent traffic, and deepen your pool of prospective clients. This week, … read more