Legal Marketing Blogs

"...The single biggest problem in communication is the illusion that it has taken place."

- George Bernard Shaw

6 Tips to Improve Communication with Clients

Lawyers are communicators. Writing and speaking are our stock in trade. However, poor communication is one of the most common complaints that clients make against their lawyers.   That’s the bad news, but here is the good news: improving communication is easy to do and costs next to nothing. Investing … read more

Umbrella Legal Marketing

May 31st, 2016

So What Makes You so Special? The Importance of having a Solid Value Proposition

In today’s saturated legal market, what sets your firm apart from the competition? Why should people come to you rather than one of the other hundred firms that practice in the same area as you? What keeps your clients coming back to you rather than going somewhere new?   These … read more

Umbrella Legal Marketing

May 17th, 2016

Watch for Changes to Law Society Rules on Legal Marketing in 2016

In summer 2015, in response to complaints about the rise of unprofessional and misleading legal advertising in Ontario, the Law Society of Upper Canada issued proposed changes to the Rules of Professional Conduct on legal marketing and sought input from the legal community on these proposals. After reviewing the feedback, … read more

Umbrella Legal Marketing

March 14th, 2016

American-Style Legal Advertising in Canada: Is it only a Matter of Time?

The term “American-style legal advertising” tends to conjure up images of a guy in a shiny suit growling at the TV screen, “Have you or a loved one been bitten by a rabid dog? I can get you the money you deserve! Call Jim “Mad Dog” Jones at 1-800-DOG-BITE.”   … read more

Umbrella Legal Marketing

February 29th, 2016

Legal Advertising: 2(b) or not to be?

The legal profession and advertising have long had an uneasy relationship.  In nineteenth-century Britain, the practice of law was considered a form of public service, and thus advertising it, as one would a trade, was unseemly.   This view that advertising would degrade the high standards of the legal profession … read more

Umbrella Legal Marketing

February 8th, 2016

Iphone with Social Media icons, including Google

Why do I need Google+?

When we recommend to clients that they should have a properly set-up Google+ page (which we do quite frequently) we are often asked, “Why? No one uses Google+.” While it’s true that Google+ (G+) never did catch on as the Facebook-like social network it was originally intended to be, that … read more

Umbrella Legal Marketing

January 25th, 2016

Blogs Are the New Newsletters

Thanks to Canada’s Anti-Spam Legislation (CASL), Canadians now have a legal mechanism which helps to avoid the harmful effects of spam and other electronic threats. The new law, however, has made it more difficult for businesses to send email newsletters to their clients. Although the CASL does not prohibit businesses … read more

Umbrella Legal Marketing

December 8th, 2015

Why You Should Care About Google Knowledge Graph

Why You Should Care About Google Knowledge Graph If you haven’t already heard of Google Knowledge Graph, you’ve probably unknowingly experienced its power firsthand. You may have noticed the change in the way your search results appear if you’ve conducted a Google search in the last three years: in addition … read more

Umbrella Legal Marketing

November 30th, 2015

Custom Photography: Humanizing a Faceless Firm

Human beings are drawn to big, beautiful images and the Internet is no exception. In 2014, the number of photos shared online increased by 50%. In 2015, 70% of marketers said they planned to increase their use of original visual images. High quality images are one of the most effective … read more

Umbrella Legal Marketing

November 23rd, 2015

Need Directions? Ask a Local

As a lawyer, you’ve spent many years studying, learning and practicing law. You probably didn’t take any courses in marketing, and even if you did, you likely don’t consider yourself a marketing expert. You may have tried your hand at marketing your firm yourself but have yet to see any … read more

Umbrella Legal Marketing

November 14th, 2015