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Legal Marketing Blogs

"...The single biggest problem in communication is the illusion that it has taken place."

- George Bernard Shaw

American-Style Legal Advertising in Canada: Is it only a Matter of Time?


The term “American-style legal advertising” tends to conjure up images of a guy in a shiny suit growling at the TV screen, “Have you or a loved one been bitten by a rabid dog? I can get you the money you deserve! Call Jim “Mad Dog” Jones at 1-800-DOG-BITE.”   … read more

Umbrella Legal Marketing

February 29th, 2016

Legal Advertising: 2(b) or not to be?


The legal profession and advertising have long had an uneasy relationship.  In nineteenth-century Britain, the practice of law was considered a form of public service, and thus advertising it, as one would a trade, was unseemly.   This view that advertising would degrade the high standards of the legal profession … read more

Umbrella Legal Marketing

February 8th, 2016

Iphone with Social Media icons, including Google

Why do I need Google+?


When we recommend to clients that they should have a properly set-up Google+ page (which we do quite frequently) we are often asked, “Why? No one uses Google+.” While it’s true that Google+ (G+) never did catch on as the Facebook-like social network it was originally intended to be, that … read more

Umbrella Legal Marketing

January 25th, 2016

Blogs Are the New Newsletters


Thanks to Canada’s Anti-Spam Legislation (CASL), Canadians now have a legal mechanism which helps to avoid the harmful effects of spam and other electronic threats. The new law, however, has made it more difficult for businesses to send email newsletters to their clients. Although the CASL does not prohibit businesses … read more

Umbrella Legal Marketing

December 8th, 2015

Why You Should Care About Google Knowledge Graph


Why You Should Care About Google Knowledge Graph If you haven’t already heard of Google Knowledge Graph, you’ve probably unknowingly experienced its power firsthand. You may have noticed the change in the way your search results appear if you’ve conducted a Google search in the last three years: in addition … read more

Umbrella Legal Marketing

November 30th, 2015

Custom Photography: Humanizing a Faceless Firm


Human beings are drawn to big, beautiful images and the Internet is no exception. In 2014, the number of photos shared online increased by 50%. In 2015, 70% of marketers said they planned to increase their use of original visual images. High quality images are one of the most effective … read more

Umbrella Legal Marketing

November 23rd, 2015

Need Directions? Ask a Local


As a lawyer, you’ve spent many years studying, learning and practicing law. You probably didn’t take any courses in marketing, and even if you did, you likely don’t consider yourself a marketing expert. You may have tried your hand at marketing your firm yourself but have yet to see any … read more

Umbrella Legal Marketing

November 14th, 2015

Social Media Advertising


The world of advertising has evolved significantly since the days of Mad Men. Older forms of advertising such as print and television are now facing stiff competition from social media. Social media is a primary communication tool for a large portion of the world’s population. The latest figures show 2 … read more

Umbrella Legal Marketing

November 3rd, 2015

The Importance of Brand Awareness


As a lawyer, you may not have thought much about the importance of branding. You may believe that the quality of your work will speak for itself and that you will become well-known simply by practicing good law. That may have been the case a generation ago, but not anymore. … read more

Umbrella Legal Marketing

November 3rd, 2015

Don’t Get Caught in the Storm without Umbrella


Three Reasons to Partner with Umbrella Legal Marketing Umbrella Legal Marketing is an innovative new legal marketing company that is quickly becoming a major player in the industry. Although the company is relatively new, the founders are seasoned veterans, having both previously worked in the legal sector for more than … read more

Umbrella Legal Marketing

November 3rd, 2015