Blog

Legal Marketing Blogs

"...The single biggest problem in communication is the illusion that it has taken place."

- George Bernard Shaw

Custom Photography: Humanizing a Faceless Firm


Human beings are drawn to big, beautiful images and the Internet is no exception. In 2014, the number of photos shared online increased by 50%. In 2015, 70% of marketers said they planned to increase their use of original visual images. High quality images are one of the most effective … read more

Umbrella Legal Marketing

November 23rd, 2015

Need Directions? Ask a Local


As a lawyer, you’ve spent many years studying, learning and practicing law. You probably didn’t take any courses in marketing, and even if you did, you likely don’t consider yourself a marketing expert. You may have tried your hand at marketing your firm yourself but have yet to see any … read more

Umbrella Legal Marketing

November 14th, 2015

Social Media Advertising


The world of advertising has evolved significantly since the days of Mad Men. Older forms of advertising such as print and television are now facing stiff competition from social media. Social media is a primary communication tool for a large portion of the world’s population. The latest figures show 2 … read more

Umbrella Legal Marketing

November 3rd, 2015

The Importance of Brand Awareness


As a lawyer, you may not have thought much about the importance of branding. You may believe that the quality of your work will speak for itself and that you will become well-known simply by practicing good law. That may have been the case a generation ago, but not anymore. … read more

Umbrella Legal Marketing

November 3rd, 2015

Don’t Get Caught in the Storm without Umbrella


Three Reasons to Partner with Umbrella Legal Marketing Umbrella Legal Marketing is an innovative new legal marketing company that is quickly becoming a major player in the industry. Although the company is relatively new, the founders are seasoned veterans, having both previously worked in the legal sector for more than … read more

Umbrella Legal Marketing

November 3rd, 2015