Affleck & Barrison LLP is a very busy criminal defence firm practicing in the heart of downtown Oshawa. One of their former partners was recently called to the bench which required taking the firm through a branding exercise to develop their new identity and reaffirm their expertise in a regional capacity. We designed a completely new custom website with the objective of appealing to people under the age of 40, the target demographic of their clients. Many of Affleck & Barrison’s clients come to the site via mobile so we paid special attention to responsiveness to create a user friendly mobile experience.
We created a custom time-lapse video of the courthouse as viewed from their office and used it as a background in place of a still image. One of the firm’s value adds is their proximity to the courthouse so this is a perfect visual tie in. As criminal lawyers, it was important to portray them as commanding and confident which we accomplished through the use of professional photography.
Our skilled legal writer and editing team wrote 18 pages of new content and revised most of their existing content. The content is informative and effectively highlights their unique value proposition. Our dedicated legal content writers also draft and post one blog per week on behalf of the firm. The blog posts all relate to criminal law but vary considerably from one another.
As a busy firm, the lawyers had very little time to devote to social media despite understanding its value. Our experienced digital communications manager took this off their plate by setting-up and managing the firm’s social media networks including Linkedin, Facebook and Twitter. The firm receives four social media updates per week which includes one blog post update.
As part of the branding exercise we created a new, fresh, clean, modern logo for the firm that they are now using on all of their social media and stationary.
Honorable Mention in Lawyerists Annual Best Law Firm Website