Eisen Law is a boutique firm based in downtown Toronto focusing exclusively on estate litigation, trusts, guardianship, and elder law matters. The lawyers at the firm pride themselves on the compassionate legal guidance they provide to clients during some of the most stressful and overwhelming periods in the clients’ lives.
As part of the image overhaul we provided for the firm, we conceived and created all-new custom branding, including a redesigned logo. Our exceptional web design team designed, developed, and built an easily navigable bespoke website with modern, clean design and fresh aesthetics, highlighting the firm’s client-centred, empathetic approach to tough and often emotional legal challenges.
From a content perspective, our outstanding editorial and writing team more than 20 pages of custom content for the website, and revised all existing content from the firm’s previous website. The site now contains an immense amount of helpful information for prospective clients who want to learn about their rights, and what first steps they should take to protect those rights. Reflecting the reality that many prospective and current clients are more likely to access the firm’s site from a mobile device, the website is fully-responsive and designed to be viewed across multiple platforms.
We also set-up, optimized, and regularly manage the firm’s social media profiles and blog, ensuring the firm is consistently engaged with their audience, and building a wider potential client base.
As is our standard practice with all Umbrella clients, we took custom headshots of each of the lawyers at the firm. This is a key aspect of client engagement, providing a crucial human connection that is especially important for lawyers in practice areas such as trusts and estates litigation, where clients regularly reveal very personal and private information about themselves and their families.
With its newly revitalized website, active digital presence, and increased focus on quality content, Eisen Law has substantially increased its online visibility.