Fireman Daya & Co. is an injury law firm based in Toronto, and serving clients throughout Ontario. The firm specializes in serious personal injury and insurance claims, handling complex legal and insurance issues for their clients so that clients can focus on their recovery. The founder of the firm is Jack Fireman, a highly respected and well-known trial lawyer with decades of experience fighting for client’s rights in the courtroom.
The Umbrella Legal Marketing team designed, developed, and built a brand new customized website for the firm, including a logo refresh, and a more modern, clean aesthetic. The redesigned logo carries across to the firm’s new bespoke email signatures and business cards.
The new website now includes an engaging motion graphic video and includes the professional photographs of the firm’s office space and lawyers that our professional photographer captured over the course of a full day photoshoot. The new images create an important human connection between the firm and its personal injury clients, particularly important in this practice area that tends to be highly emotional for clients who come to the firm.
Umbrella’s editorial and writing team also wrote new custom content for the new site, and revised and optimized some of the previous content. The new content focuses on the firm’s unique value proposition, designed to help the firm target the types of files and clients they most want to attract.
Our legal content writers also write and optimize weekly articles for Fireman Daya & Co.’s blog, and runs the firm’s various social media accounts, ensuring a strong web presence, which is becoming critical for law firms in an increasingly digital world.