Gelman & Associates

Blogging, Branding, Custom Content, LOGO CREATION, Photography, Responsive Design, Social Media Management



Gelman & Associates is a bustling family law firm with six offices throughout Ontario. The firm prides itself on providing exceptional legal counsel and a positive customer service experience.


A brand new custom, responsive design was created for the firm.  We used a striking image of sunlight shining through dark trees to symbolize new beginnings and to visually support the firm’s slogan “this is where things start to get better”. We incorporated subtle movement on the banner image to make it even more engaging and captivating. To complement the clean new design, we designed a new, contemporary logo and chose fresh new brand colours.


Gelman & Associates believes strongly in empowering its clients through information and education. As a result, the website contains loads of information that was previously very difficult to navigate through and somewhat overwhelming. We completely rearranged the navigation and organized the information in a logical and intuitive manner so that relevant content is now easy to access. Our legal writers revised all of the content on the firm’s old site and wrote ten new pages of content to add even more information for site visitors. Our skilled writers manage the firm’s social media networks – a challenging job for a firm that is regularly winning awards and making media appearances! The writers also write one blog per week on behalf of the firm.


In an area of law as personal as family law, where clients must reveal intimate details of their personal lives to their lawyers,  it is very important to capture images of the lawyers that invoke a sense of trust and compassion while also demonstrating their confidence. We devoted a day and a half to a photoshoot to take professional, high-quality pictures of all 13 lawyers and 8 support staff – a job made easy with such a photogenic firm.


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