Hicks Adams LLP is one of the largest and most respected criminal defence firms in Canada, with two seasoned partners and close to 25 associates. The firm is located in downtown Toronto but represents clients throughout Ontario.
The firm engaged us to help them with their online marketing and firm branding. We started by choosing new brand colours for the firm and then created a new firm logo. The new logo is professional and conservative.
We designed and developed a brand-new custom website or the firm, incorporating the new brand colours and logo. The design uses a lot of black and white elements with punches of colour throughout. The website is fully-responsive, keeping in mind that many of the firm’s clients and potential clients will be viewing the site from mobile devices.
Our legal writers and editors wrote and edited over 25 pages of content and revised all of their existing content from their old site. The added pages will help position the firm as experts in their field of practice and will help tremendously with SEO.
As is the Umbrella way, we took professional photographs of all the lawyers, over the course of three days. The firm’s lawyers are incredibly busy, in court all day and meeting with clients in the evening, so we made arrangements to schedule the photoshoots on the weekends.
We also shot and edited a short video that we used for the banner on the homepage. The video showcases the firm’s beautiful main boardroom that features glass doors and wall to wall legal texts. The video creates an instantly engaging experience and an excellent first impression.
As part of our services, we also set-up, optimized and now manage the firm’s social media profiles.