Putting a well-organized marketing plan into place can be difficult for lawyers. Lawyers are often extremely experienced in certain areas of the law, and it’s easy to get caught up in talking about how experienced you are, how good you are at your job, and why your firm is the best. While this type of messaging might make sense for some areas of marketing (billboards, newspaper and television ads), modern digital marketing demands more from advertisers. In order to build a trusting relationship with your client base, it’s important to represent yourself as more than a business. Instead, think of yourself as a trusted resource, and work to build and maintain that trust through valuable marketing initiatives.
Inform people of legal issues they aren’t aware of
As a lawyer, you spend your entire day immersed in the law. While your days might seem like nothing special to you, they’re extremely interesting to those outside of the legal community. Take a moment to share interesting news from the legal world with your clients. Things might be of particular interest can include stories impacting the day-to-day lives of people in your city. A great example is Canada’s plan to legalize marijuana, but can also include news around specific industries you might work in, such as insurance, family law, or criminal law. You may also want to consider attending industry-specific events, providing you with the opportunity to network with, or present to, a large group of people with specific legal needs.
What are the common questions you’re asked daily?
When people call a lawyer for the first time there’s a good chance they have a lot of questions they may be too nervous to answer. While some people might feel embarrassed to ask certain questions, others might be unaware of what they don’t know, or what they should be asking. This presents a great opportunity for you to take the time to proactively share some questions that you’re often asked. You can answer these questions in a blog or on social media, perhaps adding a video recording of your answer. By taking the time to give people answers to questions they’re likely to have, you’re providing a valuable service and making an effort to build meaningful relationships with your community and your potential clients.
How Umbrella Legal Marketing can help you
The team at Umbrella Legal Marketing is comprised of former practitioners, social media experts, and marketing professionals. Legal marketing is all we do, and we think we’re really good at it. We know what lawyers need to do in order to stand out in the market place and how to communicate with current and future clients. We help our clients with a range of marketing, social media, website content and re-branding, offering services such as:
- Custom websites;
- Custom content;
- Custom blogging;
- Search engine optimization (SEO);
- Social media management;
- Social media engagement;
- Public relations and community marketing;
- Professional photography;
- Custom video creation;
- Business cards.
Contact us by email at firstname.lastname@example.org or at 416 356 4672 to learn how we can help you today.