When we recommend to clients that they should have a properly set-up Google+ page (which we do quite frequently) we are often asked, “Why? No one uses Google+.” While it’s true that Google+ (G+) never did catch on as the Facebook-like social network it was originally intended to be, that does not mean it does not have its uses.
The three most important reasons to have a G+ page are SEO, SEO and SEO. Some have speculated that in the face of dwindling usage, particularly as compared to Facebook, Google tried to artificially create the illusion of usage by placing SEO value on G+. Urban legend or not, it is clear that G+ and by extension, Google My Business (GMB), affects SEO which makes it a very powerful tool. It has been widely documented that GMB positively impacts SEO. Moz’s 2015 Local Search Rank Factors concluded that GMB continues to significantly influence organic rankings.
One of the most effective and quickest ways to improve your search ranking is by optimizing your G+ and claiming your GMB pages. GMB is particularly impactful with respect to local search and earning a coveted position on the Google Map.
G+ and GMB are used far more than people think. In fact, internet users regularly interact with GMB without even realizing it. When you conduct a Google search for a business on your computer, to the right of the results there is a panel that features a “snapshot” of important information about the business, including operating hours, contact information, a map, a photo or two and a link to the company website. This same information also appears on Google Maps when one searches for a business.
If you have never noticed this, go ahead and search a business now. I can wait…
OK, now you see what I mean? Given how much people rely on the information provided in these “snapshots”, especially on mobile devices where often these are the first results to appear on the SERP screen, business owners will want to ensure the information contained in them is accurate and up-to-date. The best way to ensure accuracy is to claim and manage your GMB profile.
In short, having a G+ and GMB page is a great way to get Google—the biggest and most important search engine on the planet—working for you, and that has got to be a good thing, right?
Setting up and maintaining properly-optimized G+ and GMB pages is just one of the many services Umbrella Legal Marketing offers. If you would like to learn more about how we could assist you with your social media presence, please contact us at firstname.lastname@example.org.
 Search Engine Optimization