Why You Should Care About Google Knowledge Graph


Why You Should Care About Google Knowledge Graph

If you haven’t already heard of Google Knowledge Graph, you’ve probably unknowingly experienced its power firsthand. You may have noticed the change in the way your search results appear if you’ve conducted a Google search in the last three years: in addition to a list of links to other websites, the results page now contains a snapshot on the right side or top of the page that intuits and displays the information you are looking for. Launched in 2012, and hailed as a search engine revolution, Knowledge Graph is Google’s own database of online information.

 

Knowledge Graph serves two important functions: it powers Google’s unseen operations and it helps users locate information quickly and easily. By providing information directly to users in the search engine results page, it eliminates the need for users to click through to actual websites. Knowledge Graph has been responsible for a clear decline in traffic for sites like Wikipedia that exist solely to provide direct, generic information. Simply put, the Google Knowledge Graph is rendering websites that provide basic information obsolete. If potential clients can find the answers to their queries in Google’s search results page, why would they bother clicking through to your website?

 

It is trite to say that the law is complex and highly nuanced. But one solution to the Knowledge Graph problem is for law firms to write content that is complex and highly nuanced, and that goes beyond providing generic information. A website that focuses on providing immense value to its audience through complex content will not be made redundant by Knowledge Graph.

 

At Umbrella Legal Marketing we pride ourselves on the quality of our content. We know that the best law firm website content is written by real lawyers who understand the law in Canada, and that’s why our content writers hold Canadian law degrees. Anyone can write content. But not everyone can write the type of in-depth and relevant content that will attract the target audience you desire. You’re a professional and you understand the value in hiring a professional. Contact us at info@umbrellalegalmarketing.com and see what our team of professionals can do for your website.