“We cannot solve our problems with the same thinking we used to create them.”

Albert Einstein

What We Do

At Umbrella Legal Marketing, effective and personalized legal marketing is our passion. We are a small, local and unique team of brand creators and accelerators. We specialize in highly effective, impactful and creative marketing for Canadian law firms. We are a nimble, passionate and highly-focused team, led by legal and marketing professionals. Owing to our unique professional backgrounds, we have a strong understanding of the needs of today’s practicing lawyers and are adept at identifying and maximizing a firm’s full potential. We assist firms, small and large, by taking an all-encompassing approach to marketing that builds brand awareness, accelerates and improves client development and strategically targets business goals.

How We Do It

It all starts with understanding and articulating your unique business objectives. Once identified, we help you develop, implement, manage and analyze your marketing strategy. As busy legal professionals, our clients are focused on navigating the complexities of the law and managing the needs of their clients. Our job is to design and execute well-rounded custom marketing strategies to help our clients increase their share of the legal market. Our ideas, designs and content are cutting edge, sophisticated and memorable but our ultimate goal is to generate more and/or better business for your firm.

Why Choose Us?

Legal marketing is all we do.

We work exclusively with lawyers and law firms to create holistic marketing strategies that are designed to strengthen and elevate your firm’s brand. As a result, there is nobody better than us at understanding how to market your firm. Whether your goal is to build on your existing business, take your firm in a new direction or expand your client base to attract a new demographic, we will provide you with the most comprehensive solutions as to how to best market your firm. We know what works, we know what your competition is doing, and we know how to set you apart from other firms in your practice area. We are highly skilled at clearly determining our clients’ expectations and translating those into a marketing plan that accomplishes their goals. Let us put our creativity, passion and industry knowledge to work for you.

Our Services

online & traditional marketing

A modern firm needs to connect with existing and prospective clients as well as fellow legal professionals through the use of social media, innovative web design, blogs and more.

local & community marketing

Local & community marketing is focused on brand awareness, creating a reputation of expertise and establishing/reinforcing relationships within your community.

referral building

We know what legal practices have always known: that one of the oldest and most reliable methods of marketing — the cultivation of relationships — is still one of the most effective.


A proper marketing strategy will also tackle large-scale and ongoing concerns such as client development, business strategy and the establishment or refining of a brand for your firm.

What Our Clients Say About Us

  • “Since I hired the Umbrella Legal Marketing, my expectations have been exceeded.

    When I first met ULM, I really wasn’t interested in online marketing, or much marketing for that matter. However, after several meetings, I decided to give them a try. As a result, my online presence has skyrocketed and I am dominating the local market.

    What I like best about ULM is the balance of their service. For several years, I went with a high profile “national” webpage developer. While the product was very good, initially, there was no personal follow-up. With ULM, I get the best of both worlds: high quality and professional development along with tremendous individual attention.

    I recommend ULM to everyone, but my competitors!”

    Jason Howie

    Certified Specialist in Family Law

    • “We are very impressed with the quality of the website and other services Umbrella Legal Marketing has provided. They understand our target market, have strengthened our brand and have helped increase our profile within the community.”

      Paul Affleck

      Criminal Defence Lawyer

      • “Umbrella provide exceptional service and creativity in working with us in creating a new website for our firm. Dan and Lanna are hands on hard working professionals who listen. They bring a good blend of the necessary experience and balance needed for any law firm looking to enhance their marketing efforts.”

        Jasmine Sweatman

        Certified Specialist in Estates & Trusts Law

        • “As a solo personal injury lawyer, my practice depends upon a marketing strategy and campaign that is effective within my budget. I have entrusted this responsibility to Umbrella Legal Marketing and have been very satisfied with the results. They fully manage and operate a multi-faceted marketing campaign that I would never have time to run myself.

          Dan and Lanna are both enthusiastic and knowledgeable about the law business. They have obvious passion for the work they do and for achieving results. Their approach is creative and realistic. They are available and responsive to all my questions and always ready to offer suggestions and feedback.”

          Timothy Leigh-Bell

          Personal Injury Lawyer

          • “Umbrella Legal Marketing assisted enormously in transitioning and re-branding Petker Campbell Postnikoff.  Dan was an invaluable resource, with long-range strategic advice, hands-on practical design ideas and a willingness to work with us to give shape to our vision.  Lanna was OK, too.  It was refreshing to work closely with talented professionals who clearly care about the service they provide, the product they deliver and the people they work with.  We collaborated with ULM to make sure that our web presence was an expression of what we represent as lawyers, not a modified template solution that we had to make ourselves fit into.  Try ULM if you want to stand out.”

            Richard Campbell

            Personal Injury Lawyer

Case Studies

From Our Blog

6 Tips to Improve Communication with Clients

May 31st, 2016


Umbrella Legal Marketing

Lawyers are communicators. Writing and speaking are our stock in trade. However, poor communication is one of the most common complaints that clients make against their lawyers.…

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So What Makes You so Special? The Importance of having a Solid Value Proposition

May 17th, 2016


Umbrella Legal Marketing

In today’s saturated legal market, what sets your firm apart from the competition? Why should people come to you rather than one of the other hundred firms…

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Watch for Changes to Law Society Rules on Legal Marketing in 2016

March 14th, 2016


Umbrella Legal Marketing

In summer 2015, in response to complaints about the rise of unprofessional and misleading legal advertising in Ontario, the Law Society of Upper Canada issued proposed changes…

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