“We cannot solve our problems with the same thinking we used to create them.”

Albert Einstein

What We Do


At Umbrella Legal Marketing, effective and personalized legal marketing is our passion. We are a small, local and unique team of brand creators and accelerators. We specialize in highly effective, impactful and creative marketing for Canadian law firms. We are a nimble, passionate and highly-focused team, led by legal and marketing professionals. Owing to our unique professional backgrounds, we have a strong understanding of the needs of today’s practicing lawyers and are adept at identifying and maximizing a firm’s full potential. We assist firms, small and large, by taking an all-encompassing approach to marketing that builds brand awareness, accelerates and improves client development and strategically targets business goals.

How We Do It


It all starts with understanding and articulating your unique business objectives. Once identified, we help you develop, implement, manage and analyze your marketing strategy. As busy legal professionals, our clients are focused on navigating the complexities of the law and managing the needs of their clients. Our job is to design and execute well-rounded custom marketing strategies to help our clients increase their share of the legal market. Our ideas, designs and content are cutting edge, sophisticated and memorable but our ultimate goal is to generate more and/or better business for your firm.

Why Choose Us?


Legal marketing is all we do.

We work exclusively with lawyers and law firms to create holistic marketing strategies that are designed to strengthen and elevate your firm’s brand. As a result, there is nobody better than us at understanding how to market your firm. Whether your goal is to build on your existing business, take your firm in a new direction or expand your client base to attract a new demographic, we will provide you with the most comprehensive solutions as to how to best market your firm. We know what works, we know what your competition is doing, and we know how to set you apart from other firms in your practice area. We are highly skilled at clearly determining our clients’ expectations and translating those into a marketing plan that accomplishes their goals. Let us put our creativity, passion and industry knowledge to work for you.

Our Services


online & traditional marketing

A modern firm needs to connect with existing and prospective clients as well as fellow legal professionals through the use of social media, innovative web design, blogs and more.

public relations & community marketing

Public relations & community marketing is focused on media relations by creating brand awareness with a reputation of expertise and establishing relationships within your community.

referral building

We know what legal practices have always known: that one of the oldest and most reliable methods of marketing — the cultivation of relationships — is still one of the most effective.

consulting

A proper marketing strategy will also tackle large-scale and ongoing concerns such as client development, business strategy and the establishment or refining of a brand for your firm.

What Our Clients Say About Us


  • “Since I hired the Umbrella Legal Marketing, my expectations have been exceeded.

    When I first met ULM, I really wasn’t interested in online marketing, or much marketing for that matter. However, after several meetings, I decided to give them a try. As a result, my online presence has skyrocketed and I am dominating the local market.

    What I like best about ULM is the balance of their service. For several years, I went with a high profile “national” webpage developer. While the product was very good, initially, there was no personal follow-up. With ULM, I get the best of both worlds: high quality and professional development along with tremendous individual attention.

    I recommend ULM to everyone, but my competitors!”

    Jason Howie

    Certified Specialist in Family Law

    • “Umbrella Legal Marketing assisted enormously in transitioning and re-branding Petker Campbell Postnikoff.  Dan was an invaluable resource, with long-range strategic advice, hands-on practical design ideas and a willingness to work with us to give shape to our vision.  Lanna was OK, too.  It was refreshing to work closely with talented professionals who clearly care about the service they provide, the product they deliver and the people they work with.  We collaborated with ULM to make sure that our web presence was an expression of what we represent as lawyers, not a modified template solution that we had to make ourselves fit into.  Try ULM if you want to stand out.”

      Richard Campbell

      Personal Injury Lawyer

      • “We are very impressed with the quality of the website and other services Umbrella Legal Marketing has provided. They understand our target market, have strengthened our brand and have helped increase our profile within the community.”

        Paul Affleck

        Criminal Defence Lawyer

        • “Umbrella provide exceptional service and creativity in working with us in creating a new website for our firm. Dan and Lanna are hands on hard working professionals who listen. They bring a good blend of the necessary experience and balance needed for any law firm looking to enhance their marketing efforts.”

          Jasmine Sweatman

          Certified Specialist in Estates & Trusts Law

Case Studies


From Our Blog


Using Legal PR to Boost Business

April 26th, 2017

  –  

Umbrella Legal Marketing

In some ways, practicing law doesn’t happen very fast. The courts move slowly and some cases can drag on for years without resolution. But with today’s instantaneous…

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Legal advertising
LSUC Amends Rules Governing Advertising and Marketing of Legal Services

March 21st, 2017

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Umbrella Legal Marketing

At the February 2017 Convocation meeting, the Law Society of Upper Canada (LSUC) amended its conduct rules governing the advertising of legal services.   The new advertising…

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Legal marketing
The Benefits of Having Your Legal Marketing Handled by Lawyers

February 14th, 2017

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Umbrella Legal Marketing

As we’ve previously blogged about, legal marketing practices across the province have been increasingly scrutinized in recent months, after a Toronto Star investigation into the advertising habits…

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