Jun 29th, 2022
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The internet wasn’t always around, and neither was Microsoft’s Internet Explorer. But now that we’re all online so much, it’s hard to imagine a world without either.…
read more“The man who stops advertising to save money is like the man who stops the clock to save time.”
Umbrella’s co-founders have a combined total of over 25 years of experience working in the legal industry. Prior to forming their own marketing firm, Lanna and Dan both worked for one of the largest and most respected legal information companies in the world. They have devoted their entire careers to helping lawyers improve their business efficiencies, legal marketing and client development strategies. They have seen the limited marketing options available to legal professionals, and knew they could offer something bigger and better. They handpicked a team of talented and uniquely qualified individuals with a variety of skill sets and backgrounds, in order to produce better results in every respect. The Umbrella team of creators is comprised of intelligent, talented and creative innovators at the top of their games, who are skilled at interpreting and reflecting each client’s wishes in all aspects of a marketing strategy.
Umbrella Legal Marketing offers a boutique experience in brand building. Based on a foundation of true partnership, customization and comprehensiveness we consistently deliver excellent results for our clients. We are a small company, and we pride ourselves on our personal service. We only work with a certain number of clients at a time, in order to ensure that each client always receives individual attention. With Umbrella, you won’t be lost in the crowd.
Co-Managing Partner
An established industry professional with over 15 years of experience in the legal and technology sectors, Dan has a unique perspective and in-depth understanding of the legal marketing landscape in Canada. His avant-garde sense of creativity and non-linear approach to seemingly straight forward situations allows him to help his clients standout in a saturated market. Dan’s clients appreciate his passion for challenging the status quo, his astute business acumen and his drive for positively impacting a firm’s bottom line. Dan lives in Oakville, humbly and happily taking his place in a four-tiered family pecking order that goes beautiful wife, spirited daughter, moderately-intelligent Boston Terrier and him. Dan is an sub-average golfer, a bit of a wine snob and an extremely enthusiastic Jays fan. Go Jays! Email: dan@umbrellalegalmarketing.com Phone: 416-356-4672
Public Relations & Community Marketing
With over 10 years of media and influencer relations, marketing communications, social media engagement and event management experience, Carol manages Umbrella Legal Marketing Public Relations, Social Media & Community Marketing client programs.
Carol’s extensive consumer, corporate and retail PR background includes in-house as well as agency experience and she has worked on various local and global brands. With her extensive experience in media relations and strategic planning, Carol is a self-described multi-tasking ace and passionate about all-things communication.
When Carol isn’t developing powerful PR programs, she loves spending time with her husband at the cottage, travelling to warm destinations and day tripping on the motorcycle.
Lead Developer
As Lead Developer, Derek spends time on pushing pixels, and working with the team on crafting awesome digital experiences for our clients. Coming from a background in design and then moving on to front-end development after graduating College, Derek has always enjoyed the creative process in addition to the developmental work that goes into creating any digital work. He primarily speaks HTML5/CSS3/JavaScript and enjoys working with the latest tools and frameworks that emerge through the fast-growing world of code. When he’s not designing or developing, Derek loves to travel and occasionally likes to pretend he’s a professional photographer.
Account Manager
Natalie Maizlin completed her Bachelor of Arts Degree with honours at York University and later went on to earning her diploma as a paralegal. She has many years of legal experience as a paralegal where she worked for a personal injury firm. Following that, she worked as an in-house law clerk for a fast-pasted corporation, which prides its self on being a leader in the consumer loyalty program industry. After many years in the legal industry she took time off to be with her family and to raise her 4 beautiful children ranging in ages from 2 to 11 years old. Raising her 4 kids has made her a master at managing deadlines, juggling multiple schedules and keeping organized. When she isn’t working hard at keeping her clients needs met and her co-workers organized, she’s volunteering at her kids school events and classroom activities, cheering them on at soccer, basketball and karate, and most recently taking up skiing lessons to try and keep up with her boys!
Director of Legal and Marketing Content
As Director of Legal and Marketing Content at Umbrella Legal Marketing, Cary oversees our clients’ website and blog content. She is dedicated to helping clients grow their business through articulate and engaging written content. Cary is a skilled writer with an analytical mind and has been lucky enough to use her skillset in research, writing, editing, and presenting in a variety of professional forums.
Cary spent the first seven years of her career as a general civil litigation lawyer, focusing on employment law and child protection matters. Her practice refined her courtroom presence both within Winnipeg’s city limits and in remote northern communities. After leaving private practice, she worked as a public interest disclosures investigator, tasked with investigating allegations of serious wrongdoing in the Manitoba provincial public service. Her investigations resulted in the implementation of several recommendations to improve public operations and provide greater protections to whistleblowers within the government and provincially-funded agencies.
As a born and bred prairie girl, Cary is based in Winnipeg and is passionate about the local arts scene. She spends as much time as possible at the theatre, museums and art galleries, music festivals, live concerts, and the opera. She also loves animals and is currently owned by two entitled cats and a crazy terrier.
Lead SEO Strategist & Developer
Ross Merriam has been designing and coding websites professionally for the last ten years. While living in Vancouver, he worked with some of Canada’s leading digital agencies on campaigns with clients such as: Hootesuite, Moto Guzzi, AOL, and F-Cancer.
Ross is an experienced back-end and front-end developer with experience in Linux servers, web scraping, and business automation.
When Ross isn’t looking at a computer screen he’s probably walking his dog.
Jun 29th, 2022
  –  
The internet wasn’t always around, and neither was Microsoft’s Internet Explorer. But now that we’re all online so much, it’s hard to imagine a world without either.…
read moreJun 16th, 2022
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The Law Society of Ontario recently announced that the Board of Directors approved a new Competency Framework to enhance the career-long competence of lawyers and paralegals. In…
read moreMay 31st, 2019
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Big changes were recently rolled out by WordPress, the open source content management system that powers approximately one-third of all websites on the internet. Given WordPress’ popularity,…
read more