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Google’s Algorithm Updates
A Handy Guide to Google’s Algorithm Updates (2011-2018)

Oct 23rd, 2018

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Umbrella Legal Marketing

As we’ve blogged about before, Google regularly and consistently makes changes to its ranking algorithm (and yes, uses a lot of animal names in doing so).  …

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Establishing And Marketing Your Identity Outside Of Work

Oct 9th, 2018

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Umbrella Legal Marketing

Distinguishing yourself from other lawyers in a crowded marketplace can be a difficult exercise.  Every lawyer advertises themselves as experienced, trustworthy, and reliable – and of course,…

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Off-site content
The Importance of Balancing On-Site Content and Off-Site Content

Sep 25th, 2018

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Umbrella Legal Marketing

Your law firm’s website is your digital calling card. A website that is up to date, optimized, and regularly updated is a critical element in positioning your…

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