What We Do

At Umbrella Legal Marketing, effective and personalized legal marketing is our passion. We are a small, local and unique team of brand creators and accelerators. We specialize in highly effective, impactful and creative marketing for Canadian law firms. We are a nimble, passionate and highly-focused team, led by legal and marketing professionals. Owing to our unique professional backgrounds, we have a strong understanding of the needs of today’s practicing lawyers and are adept at identifying and maximizing a firm’s full potential. We assist firms, small and large, by taking an all-encompassing approach to marketing that builds brand awareness, accelerates and improves client development and strategically targets business goals.

How We Do It

It all starts with understanding and articulating your unique business objectives. Once identified, we help you develop, implement, manage and analyze your marketing strategy. As busy legal professionals, our clients are focused on navigating the complexities of the law and managing the needs of their clients. Our job is to design and execute well-rounded custom marketing strategies to help our clients increase their share of the legal market. Our ideas, designs and content are cutting edge, sophisticated and memorable but our ultimate goal is to generate more and/or better business for your firm.

Why Choose Us?

Legal marketing is all we do.

We work exclusively with lawyers and law firms to create holistic marketing strategies that are designed to strengthen and elevate your firm’s brand. As a result, there is nobody better than us at understanding how to market your firm. Whether your goal is to build on your existing business, take your firm in a new direction or expand your client base to attract a new demographic, we will provide you with the most comprehensive solutions as to how to best market your firm. We know what works, we know what your competition is doing, and we know how to set you apart from other firms in your practice area. We are highly skilled at clearly determining our clients’ expectations and translating those into a marketing plan that accomplishes their goals. Let us put our creativity, passion and industry knowledge to work for you.

Our Services

online & traditional marketing

A modern firm needs to connect with existing and prospective clients as well as fellow legal professionals through the use of social media, innovative web design, blogs and more.

public relations & community marketing

Public relations & community marketing is focused on media relations by creating brand awareness with a reputation of expertise and establishing relationships within your community.

referral building

We know what legal practices have always known: that one of the oldest and most reliable methods of marketing — the cultivation of relationships — is still one of the most effective.

consulting

A proper marketing strategy will also tackle large-scale and ongoing concerns such as client development, business strategy and the establishment or refining of a brand for your firm.