“We cannot solve our problems with the same thinking we used to create them.”

Albert Einstein

What We Do


At Umbrella Legal Marketing, effective and personalized legal marketing is our passion. We are a small, local and unique team of brand creators and accelerators. We specialize in highly effective, impactful and creative marketing for Canadian law firms. We are a nimble, passionate and highly-focused team, led by legal and marketing professionals. Owing to our unique professional backgrounds, we have a strong understanding of the needs of today’s practicing lawyers and are adept at identifying and maximizing a firm’s full potential. We assist firms, small and large, by taking an all-encompassing approach to marketing that builds brand awareness, accelerates and improves client development and strategically targets business goals.

How We Do It


It all starts with understanding and articulating your unique business objectives. Once identified, we help you develop, implement, manage and analyze your marketing strategy. As busy legal professionals, our clients are focused on navigating the complexities of the law and managing the needs of their clients. Our job is to design and execute well-rounded custom marketing strategies to help our clients increase their share of the legal market. Our ideas, designs and content are cutting edge, sophisticated and memorable but our ultimate goal is to generate more and/or better business for your firm.

Why Choose Us?


Legal marketing is all we do.

We work exclusively with lawyers and law firms to create holistic marketing strategies that are designed to strengthen and elevate your firm’s brand. As a result, there is nobody better than us at understanding how to market your firm. Whether your goal is to build on your existing business, take your firm in a new direction or expand your client base to attract a new demographic, we will provide you with the most comprehensive solutions as to how to best market your firm. We know what works, we know what your competition is doing, and we know how to set you apart from other firms in your practice area. We are highly skilled at clearly determining our clients’ expectations and translating those into a marketing plan that accomplishes their goals. Let us put our creativity, passion and industry knowledge to work for you.

Our Services


online & traditional marketing

A modern firm needs to connect with existing and prospective clients as well as fellow legal professionals through the use of social media, innovative web design, blogs and more.

public relations & community marketing

Public relations & community marketing is focused on media relations by creating brand awareness with a reputation of expertise and establishing relationships within your community.

referral building

We know what legal practices have always known: that one of the oldest and most reliable methods of marketing — the cultivation of relationships — is still one of the most effective.

consulting

A proper marketing strategy will also tackle large-scale and ongoing concerns such as client development, business strategy and the establishment or refining of a brand for your firm.

What Our Clients Say About Us


  • “Dan, Lanna, and the team at Umbrella have been great to work with (even when we have not made it easy for them to work with us).  We are extremely pleased with the website they produced (and their ongoing services) and have seen tangible results in terms of an increase in traffic, lead generation and new clients.”

    Peter A. Hertz

    Duncan, Linton LLP

    • “Since I hired the Umbrella Legal Marketing, my expectations have been exceeded.

      When I first met ULM, I really wasn’t interested in online marketing, or much marketing for that matter. However, after several meetings, I decided to give them a try. As a result, my online presence has skyrocketed and I am dominating the local market.

      What I like best about ULM is the balance of their service. For several years, I went with a high profile “national” webpage developer. While the product was very good, initially, there was no personal follow-up. With ULM, I get the best of both worlds: high quality and professional development along with tremendous individual attention.

      I recommend ULM to everyone, but my competitors!”

      Jason Howie

      Certified Specialist in Family Law

      • I could not say enough good things about Umbrella. My firm has been working with Umbrella for several years and everyone there has been great to work with. Thanks to Umbrella my firm has had very positive results in developing our reach online and in social media. There is no doubt that our practice has grown thanks to Umbrella. They are good people who do great work.

        David Derfel

        Derfel Injury Lawyers

        • “Umbrella Legal Marketing assisted enormously in transitioning and re-branding Petker Campbell Postnikoff.  Dan was an invaluable resource, with long-range strategic advice, hands-on practical design ideas and a willingness to work with us to give shape to our vision.  Lanna was OK, too.  It was refreshing to work closely with talented professionals who clearly care about the service they provide, the product they deliver and the people they work with.  We collaborated with ULM to make sure that our web presence was an expression of what we represent as lawyers, not a modified template solution that we had to make ourselves fit into.  Try ULM if you want to stand out.”

          Richard Campbell

          Personal Injury Lawyer

          • “We are very impressed with the quality of the website and other services Umbrella Legal Marketing has provided. They understand our target market, have strengthened our brand and have helped increase our profile within the community.”

            Paul Affleck

            Criminal Defence Lawyer

            • You know the mirror that makes you thinner, the friend that makes you smarter, the circumstances that make you act better? That is Umbrella Marketing. They find the essence of the best you and show it to the world. They call themselves Umbrella, which makes me think of protection from rain, but really they bring sunshine into your life. They have a great team, are wonderful and timely to work with. I highly recommend them.

              Sue Carlyle

              Carlyle Peterson Lawyers LLP

Case Studies


From Our Blog


Lawyer Lands In Hot Water Over Misleading Marketing

August 9th, 2018

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Umbrella Legal Marketing

There’s nothing wrong with boasting about your firm’s experience in certain areas of law, the number of lawyers in your firm, or the combined experience of those…

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Online
Brave New World: How Law Firms Can Generate Clients Online

June 18th, 2018

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Umbrella Legal Marketing

In an ever-changing legal landscape, finding clients and generating leads can be challenging. More and more law firms are turning away from traditional forms of advertising and…

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Join Us For The 3rd Annual Wake Up Dylan Lemonade Stand!

June 8th, 2018

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Umbrella Legal Marketing

It’s always great to see clients who have causes close to their hearts and to see people come together to rally behind a cause (and it makes…

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