“We cannot solve our problems with the same thinking we used to create them.”

Albert Einstein

What We Do


At Umbrella Legal Marketing, effective and personalized legal marketing is our passion. We are a small, local and unique team of brand creators and accelerators. We specialize in highly effective, impactful and creative marketing for Canadian law firms. We are a nimble, passionate and highly-focused team, led by legal and marketing professionals. Owing to our unique professional backgrounds, we have a strong understanding of the needs of today’s practicing lawyers and are adept at identifying and maximizing a firm’s full potential. We assist firms, small and large, by taking an all-encompassing approach to marketing that builds brand awareness, accelerates and improves client development and strategically targets business goals.

How We Do It


It all starts with understanding and articulating your unique business objectives. Once identified, we help you develop, implement, manage and analyze your marketing strategy. As busy legal professionals, our clients are focused on navigating the complexities of the law and managing the needs of their clients. Our job is to design and execute well-rounded custom marketing strategies to help our clients increase their share of the legal market. Our ideas, designs and content are cutting edge, sophisticated and memorable but our ultimate goal is to generate more and/or better business for your firm.

Why Choose Us?


Legal marketing is all we do.

We work exclusively with lawyers and law firms to create holistic marketing strategies that are designed to strengthen and elevate your firm’s brand. As a result, there is nobody better than us at understanding how to market your firm. Whether your goal is to build on your existing business, take your firm in a new direction or expand your client base to attract a new demographic, we will provide you with the most comprehensive solutions as to how to best market your firm. We know what works, we know what your competition is doing, and we know how to set you apart from other firms in your practice area. We are highly skilled at clearly determining our clients’ expectations and translating those into a marketing plan that accomplishes their goals. Let us put our creativity, passion and industry knowledge to work for you.

Our Services


online & traditional marketing

A modern firm needs to connect with existing and prospective clients as well as fellow legal professionals through the use of social media, innovative web design, blogs and more.

public relations & community marketing

Public relations & community marketing is focused on media relations by creating brand awareness with a reputation of expertise and establishing relationships within your community.

referral building

We know what legal practices have always known: that one of the oldest and most reliable methods of marketing — the cultivation of relationships — is still one of the most effective.

consulting

A proper marketing strategy will also tackle large-scale and ongoing concerns such as client development, business strategy and the establishment or refining of a brand for your firm.

What Our Clients Say About Us


  • “Since I hired the Umbrella Legal Marketing, my expectations have been exceeded.

    When I first met ULM, I really wasn’t interested in online marketing, or much marketing for that matter. However, after several meetings, I decided to give them a try. As a result, my online presence has skyrocketed and I am dominating the local market.

    What I like best about ULM is the balance of their service. For several years, I went with a high profile “national” webpage developer. While the product was very good, initially, there was no personal follow-up. With ULM, I get the best of both worlds: high quality and professional development along with tremendous individual attention.

    I recommend ULM to everyone, but my competitors!”

    Jason Howie

    Certified Specialist in Family Law

    • “Umbrella Legal Marketing assisted enormously in transitioning and re-branding Petker Campbell Postnikoff.  Dan was an invaluable resource, with long-range strategic advice, hands-on practical design ideas and a willingness to work with us to give shape to our vision.  Lanna was OK, too.  It was refreshing to work closely with talented professionals who clearly care about the service they provide, the product they deliver and the people they work with.  We collaborated with ULM to make sure that our web presence was an expression of what we represent as lawyers, not a modified template solution that we had to make ourselves fit into.  Try ULM if you want to stand out.”

      Richard Campbell

      Personal Injury Lawyer

      • “We are very impressed with the quality of the website and other services Umbrella Legal Marketing has provided. They understand our target market, have strengthened our brand and have helped increase our profile within the community.”

        Paul Affleck

        Criminal Defence Lawyer

        • You know the mirror that makes you thinner, the friend that makes you smarter, the circumstances that make you act better? That is Umbrella Marketing. They find the essence of the best you and show it to the world. They call themselves Umbrella, which makes me think of protection from rain, but really they bring sunshine into your life. They have a great team, are wonderful and timely to work with. I highly recommend them.

          Sue Carlyle

          Carlyle Peterson Lawyers LLP

          • “Dan, Lanna, and the team at Umbrella have been great to work with (even when we have not made it easy for them to work with us).  We are extremely pleased with the website they produced (and their ongoing services) and have seen tangible results in terms of an increase in traffic, lead generation and new clients.”

            Peter A. Hertz

            Duncan, Linton LLP

Case Studies


From Our Blog


Personal brand
Building (and Maintaining) Your Personal Brand as a Lawyer

May 14th, 2018

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Umbrella Legal Marketing

As lawyers, we do not receive any formal training on how to develop and maintain a personal brand. With a few exceptions, nothing we learned in law…

read more
Google
Google My Business for Law Firms

April 30th, 2018

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Umbrella Legal Marketing

Last week, we blogged about a new feature that Google introduced to its Google My Business service, which makes it possible for law firms and other businesses…

read more
Women-led
Google Gives Law Firms the Ability to Label Themselves as “Women-led” in their Google Business Listing

April 19th, 2018

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Umbrella Legal Marketing

Earlier this year, Google enabled a new feature on Google My Business, making it possible for businesses using the tool (including law firms) to add a “women-led”…

read more